drprezi.com

Jerry Weissman is a presentations coach and the founder of Power Presentations Ltd. He is the author of Presenting to Win: The Art of Telling Your Story (one of my favourite book )

Here comes a riport with Jerry!

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McLaughlin: Let’s start with a term you coined about presentations: “audience advocacy.” What does that mean?

Weissman: It means that the presenter advocates what the audience wants as much as what the presenter wants.

In preparing any presentation, you need to think about what the audience knows, doesn’t know, needs to know, feels, thinks, and believes about your subject. In shaping your message, you have to keep the audience’s needs in mind as much as your own.

Another way to express audience advocacy is WIIFY, or “What’s In It For You.” It’s my update of the more common “What’s In It For Me.”

If the presenter thinks only what’s in it for me, the presentation won’t have anything in it for the audience. If the presenter thinks what’s in it for you, all the thinking is oriented to the audience.

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The Designer

2010.03.10.

Many speakers use graphic design, but few actually use slides that add to a speech. We spoke to Nancy Duarte, CEO of Duarte Design in Silicon Valley, who created the slides Al Gore used in his Oscar-winning 2006 film: An Inconvenient Truth.

Tell us a bit about yourself…

I run a design firm that helps with the messaging and graphic support for some of the best brands and top leaders in the world.

Are slides important when delivering a good speech or presentation?

Visuals are a way to emotionally connect with your audience. There are lots of types of media trying to grab your attention so having some sort of visual device helps your audience to remember your points and creates a better connection.

I”Don`t start at the computer, step away, brainstorm, sketch, create tonnes of ideas and then narrow it down to the best ones.”

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